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By Mike McDaniel What’s your Selling Sentence? If you have a business, you need a selling sentence. Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the the nature of your business when seen or heard with the name or logo of your business. You tell em what you do for them’ with your Selling Sentence. The Selling Sentence clearly differentiates your business in the eyes of your current and potential customers or clients. “When it absolutely, positively, has to be there overnight” reinforces the FedEx brand. McDonald’s has used Selling Sentences for individual products. “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” Selling Sentences are similar to Unique Selling Propositions, or USPs. But they differ because that they are more focused and are presented in one sentence or less. USPs can be much longer, resembling a mission statement. Develop your own Selling Sentence to be displayed under the business name or logo. If it won’t fit there, it is too long. The Selling Sentence should appear in the same spot every time the name of the business or logo is displayed: newspaper ads, store sinage, yellow pages, business cards. Everywhere the logo goes, so goes the Selling Sentence. Look at the big boys. Lots of Selling Sentences, some short enough to be called Selling Statements. All fit under the business name. A Selling Sentence is extremely important if your business name does not reflect on the nature of the business or the product. FedEx was shortened from Federal Express, both of which mildly suggest package handling. Since the Selling Sentence accompanied all references, we all know FedEx is a package delivery service. Murray’s Plumbing would not need a Selling Sentence to clarify the nature of the business, but rather one to set it apart from hundreds of competitors. Murray’s Plumbing We show up on time and smell good or your don’t pay! Now Murray and his people must maintain the Selling Sentence by keeping the promise. FedEx says over 99% of packages get there overnight. The Selling Sentence should not change unless you intend to re-brand the business, so get it right from the get-go. Convene your own brain trust of employees and friends and peers for a free association session. List what can be said about your business in one sentence. Emphasize your biggest customer benefit. Write them all down, no matter how goofy. With the group, trim the list to 10 before you bring out the refreshments. Sleep on it and make a final decision the next morning. Papa Freds Car Wash Satisfaction Guaranteed or DOUBLE your dirt back. Ralph’s Refuse Our Business is Picking Up Don’t tell ‘em what you do. Tell them what you do for them. For more about business get my article “What Does Your Business Card Say?” Send a blank eMail to the MailTo:BizCardSay@BigIdeasGroup.com 2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com Subscribe to “BIG Mike’s BIG Ideas” Newsletter MailTo:subscribe-956603364@ezinedirector.net Article Source: http://EzineArticles.com/?expert=Mike_McDaniel http://EzineArticles.com/?Whats-Your-Selling-Sentence?&id=11884 duluth mn bad credit auto loan tampa bad credit car loan payday advance pennsylvania el paso online car loan

By Kenny Yong Selecting suitable garden planters for your home garden depends mainly on the type of plant you wish to grow. The quantity of space necessary for the roots and the plants fullness and height will suggest the right size. Your gardens growing environment design will decide the best planter material. In addition, keep in mind to consider the needs for relocating your garden planters or moving them permanently if youre renting a home or you have a huge garden to arrange. The bigger, the better, is one major rule in choosing garden planters. Small planters will soon seem to look much smaller when the plants grow maturely and you will need more garden planters to fill up the space of your garden. Moreover, bigger planters assist slower drying as those of smaller ones. If youre thinking of perennial planting, then you can purchase the biggest planter that you can buy for you to accommodate more wear and growth years. This article provides you a checklist to aid you choose the best garden planter for your home garden: A garden planter should have more space for a certain quantity of soil and must permit enough growth of roots but not too huge though. Each garden planter should contain drainage holes. You should ensure that the planter comes with bottom holes or it is crafted with materials which allow you to drill drainage holes in it. Make sure that the soil can breathe inside the planter. The roots of the plant require water for oxygen requirement, as well as nutrients. Metal, wood and concrete garden planters are absolutely great for winter seasons and regions. Terracotta or clay planters have both splitting and freezing vulnerability. Your garden planters group or your planter location must then be considered. There should be adequate support in your patio or balcony for the planter weight or planter group. Be stylish by thinking out the amount of space for your planter location and the look you would want to suggest. Cool colors like light yellow creates a much larger space look. Intense shades, on the other hand, create a tinier space look. When it comes to taking care of your planters, such task will eventually provide you with much more benefits. Of course, you would want to grow healthier plants. This would be possible if you ensure the garden planter is free from pests and diseases. You should as well provide enough drainage and maintain structured sound. Here are few other tips in caring for your home garden planters: Garden planters must be sterilized prior to their usage especially for terracotta and absorbent wooden planters. Provide in-between pot spaces for planter clean-up. Wooden and metal planters should be treated with non-toxic paint, stain or waterproofing stuffs. Lay the bottom of the planters above the ground to allow a good drainage and to keep the plant roots and planters away from water damage. Check on expanding plant roots. If you observe roots peeping through the planters drainage holes then there is now need for you to replant into a bigger pot. Remember to keep the planters insulated during winter to prevent thawing and freezing. Having garden planters entails a lot of care and maintenance. This is one way to keep your home garden fun and kicking. For more information and tips about gardening. Visit us at http://www.GardeningWebs.net/. Article Source: http://EzineArticles.com/?expert=Kenny_Yong http://EzineArticles.com/?Choosing-a-Garden-Planter&id=266835 pay day loan yes pay day loans in vancouver and surrey wireless pc card no credit check plan pay day loans liar josie vogel from amw toronto

By Gary Patrick Recently there was a news story about a scientific study which concluded that eventually 9 of 10 American men and 7 of 10 American women will become fat, or in politically correct terms, overweight or perhaps waistline challenged. We have known for years that excess body weight and its more extreme form obesity were major problems, but the findings of this study, published in the Annals of Internal Medicine, indicate that these problems may be even more severe than we have thought. Dr. Elizabeth G. Nabel is quoted in Yahoo News as saying that the study shows we could have an even more serious degree of overweight and obesity over the next few decades. The true costs to the world of global obesity are unknown, but they are doubtless staggering. For the obese individual the costs are not confined to an unattractive bodily appearance. More threatening in the longer term are the seriously adverse health ramifications. For example, obesity is associated with a greater risk of heart disease, diabetes, arthritis, and some cancers. And while the greatest negative consequences are reserved for obese or substantially overweight individuals, those whose weight problem is more moderate are also subject to negative consequences, and those consequences include a negative impact on both the quantity of life and quality of life. Specifically, just being moderately overweight raises the risk of sleep apnea and raises cholesterol and blood pressure, which are well known contributors to heart disease. A Mayo Clinic researcher, Mark Vander Weg, is quoted on Yahoo as saying that the studys conclusions add to a growing body of evidence that makes it increasingly apparent that more effective prevention and treatment strategies are urgently needed. Now I assume no pun was intended by the phrase growing body of evidence.” More seriously, he is absolutely right: we need better prevention and we need better solutions for people for whom prevention is no longer an option and we need them urgently or the costs to society and the many affected individuals will become even greater. In another article (“Rapid Personal Change”), I made reference to techniques of personal change and their common applications. One of the common applications, as you might have guessed by now, is Weight Loss; or better stated: the healthy loss of excess body fat. Your body weight includes your bones, your muscles, your tendons, etc. but you dont want to lose those because they are good things. Excess fat, however, is useless and indeed harmful. And that is what you want to lose or avoid gaining. So healthy weight loss is fat loss, but for simplicity well just call it weight loss. Now if enough factors are present, there are various approaches that will work to some degree for weight loss. There are two approaches, however, that I believe provide the greatest degree of lasting success for the greatest number of people. Before getting into some details, let me provide you with a little background. If you are like most people you have tried to lose weight, and/or make other positive changes, a number of times. And, again like most people, you have been unsuccessful a majority of the times, perhaps meeting with mixed results upon occasion but not enjoying substantial and lasting success. Why? Most people try to lose weight, or make other improvements by changing their CONSCIOUS thinking. But the two biggest drivers of behavior are: (1) SUBconscious thinking that is, the beliefs and images we unwittingly internalized years or decades ago — and (2) the degree of balance versus disruption in the body’s energy system. If the subconscious mind’s deeply implanted beliefs and images, for examples, “I am meant to be fat” or “I am unpopular with the opposite sex,” do not serve us, then we need to change them in order to live healthy, harmonious, and happy lives. But you cannot change them by relying primarily on the conscious level of thought. That would be analogous to trying to rid your garden of weeds by clipping the weeds but leaving the roots in place. To make effective and lasting improvement, you need to deal with the roots. And you do this either by balancing bodily energy flow through a technique called EFT, which stands for Emotional Freedom Techniques; or by working directly at the subconscious level through hypnosis, which is a mind energy state. Ideally, for lasting weight loss or other major personal changes, you would do both, that is, a combination of EFT and hypnosis (although either can work well by itself). Whether working at the subconscious level of thought or working on the body’s energy system or both, the goal is to root out your old negative beliefs and images and supplant them with new and empowering ones. That will lead naturally to the behaviors and the results you want. And that is what todays premier coaching services and products do, and that is why they work so very well. Hypnosis is actually a natural and beneficial human phenomenon and nothing weird or spooky like Hollywood falsely depicts it. EFT, whose founder is Gary Craig, is a newer kid on the block, although the basis for it can be traced back to ancient Chinese medicine. Both of these powerful techniques are effective for healthy weight loss. Both also have numerous other common applications with high success rates. Gary Patrick is an author, speaker and mind-body coach. He is the founder of Rapid Results. His interest in both fitness training and hypnosis began in his teenage years. At first, Gary Patrick engaged in self-study to learn hypnosis. Since then he has studied with master hypnotists Ormand McGill, Paul McKenna, Gerald Kein, Jerry Valley, and Tom Nicoli. In recent years, he has become more and more interested in Emotional Freedom Techniques (EFT). EFT works well on a variety of challenges, often more quickly than anything else. When EFT is combined with hypnosis, they become a powerful double whammy for positive change. Gary Patrick has studied in person with Gary Craig, the founder of EFT. His lifelong quest for learning has led him from high-school drop-out to Ph.D., from Certified Personal Trainer to Certified Anti-aging Professional, and from Certified Hypnotist and Certified NLP Practitioner to Advanced EFT Certificate holder. He mixes these modalities together to provide each client with a unique, individually-tailored approach. Visit Gary at http://rapidresults.biz. 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By [http://ezinearticles.com/?expert=Ruth_Stanhop]Ruth Stanhop The fact that you are a not a home owner does not take away your chance of getting a loan. Tenants are equally qualified for getting a loan as a home owner. A tenant can avail a loan to fulfill any of his personal needs. No matter whether you are a council tenant, private tenant, housing association tenant or live with your parents you can avail a Personal Loan For Tenant. It will give you the fund with which you can fulfill any of your personal needs. The fund you borrow through a personal loan for tenant can be used to start a new business or to expand an already flourished business. You can buy a car or go for a holiday with it. To finance your education also you can make use of the loan. A [http://www.apply-4-personal-loans.co.uk/personal-loan-for-tenant.htmtarget=_blank]Personal Loan for tenant is an unsecured loan and puts the lender in higher risk. So generally they charge a high interest. They also hesitate to lend bigger amount and take the missed repayments seriously. However, when considered the benefits you can avail through a personal loan for tenant it comes out to be highly recommendable option. You are not undertaking any risk yet getting a reasonable amount to meet your personal needs. You are also given the freedom to use it for any of your personal needs. Another advantage of personal loan for tenant is that it is processed quickly. Offering collateral involves some work. Since there is no collateral in this loan you can avoid the some of the paper work. So the process becomes simple and you get a quick approval. To make the process of your loan yet quicker and get the loan in a hassle free manner you are advised to approach the online lenders. Applying through them will ensure the chance of getting the most suitable loan. About The Author:The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting Apply-4-Personal-Loans as a finance specialist. For more information please visit: http://www.apply-4-personal-loans.co.uk Article Source: http://EzineArticles.com/?expert=Ruth_Stanhop http://EzineArticles.com/?No-Home-Does-Not-Mean-No-Loan&id=178583 kansas and federal taxes taken out of paycheck personal loan fast loan no collerbatal i need a personal loan for debt

By [http://ezinearticles.com/?expert=Samuel_Herrick]Samuel Herrick The Samsung U600 belongs to the hugely popular Ultra Edition of Samsung. This highly stylish and slim slider phone has it all to entice you no end. Moreover, its not about looks only, as this compatible performer also delivers, when it comes to superb features. Its smooth slider mechanism and metal etched keypad provides that superb looks to this gizmo that it would surely grab your attention at the very first glance. Making it more sophisticated and cool, the Samsung U600 is also a light weight gizmo, hence you can easily carry it around without feeling any sort of burden. With so much to offer in looks and features, the Samsung U600 is here to stay for a very long time, as your compatible performer. Allowing you to treasure all those defined moments with much required ease, the Samsung U600 is loaded with a 3.2 mega pixels camera just click for all those amazing photos or record videos, whenever you want. Its superb camera is too good in delivering the best that it has all the calibre to replace your digital camera. Moreover, its 2 inch LCD colour screen very well acts as a viewfinder to add precision in imaging. Though, the Samsung U600 is stuffed up with 60 MB of inbuilt memory, but you can also increase it as it has the option to add a MicroSD memory card enhance your space to treasure all your favourite stuff. Offering some of the best in latest technologies, the Samsung U600 supports Bluetooth technology, which enables you to share all your important data wirelessly with any compatible device. It is also endowed with an Internet browser, which provides you swift and convenient access to the world of Internet. On the other hand, its USB option lets you connect your Samsung U600 to any compatible PC or laptop hoard all your favourite stuff to make the most of your mobile phone. Taking a very good care of connectivity, the Samsung U600 supports the popular Quad band technology. Hence, it keeps you connected across the five continents without any constraints. You can also enjoy music on its inbuilt music player, which can play music in various popular formats to let you feel ecstasy. Truly, its fun to have a Samsung U600. Read mobile phone specifications and feature written by Samuel Herrick. Get [http://www.mobilejazz.co.uk/NewDeals.asp?id=530]Samsung U600 or [http://www.mobilejazz.co.uk/NewDeals.asp?id=479]Samsung F300 with [http://www.mobilejazz.co.uk/12-months-free-line-rental.asp]12 Months Free Line Rental. Article Source: http://EzineArticles.com/?expert=Samuel_Herrick http://EzineArticles.com/?Samsung-U600—Unparalleled-Performance…-Delivered&id=565309 payday loan horror stories paycheck calculagtor can i do a balance transfer for a personal loan wells fargo platinum credit card cash advance fee

By Ivy Hastings It’s amazing how advertising has so drastically changed in the last couple of years. The advent of DVRs and online content has completely changed the advertising landscape. Advertisers are pressured to come up with new ways to capture eyeballs. Advertising has become more creative, more edgy, and more memorable. The YouTube category for advertising contains 24,000 results. Advertising has now advertising has literally become destination content. Consider this. Last night I was watching television and I saw an advertisement advertising an advertisement. I’m not kidding. It was an ad for Career Builder notifying viewers to tune into watch the new ad campaign for Career Builder that will be aired on the Super Bowl. The ads have become so popular that the agency is actually promoting the campaign as if it were a feature. Is this the beginning of a new genre called Meta Advertising? Other advertisers have embraced user generated content. There are numerous contests for users to create the next campaign for products including Sony, Toyota, and L’Oreal. The contests have resulted in thousands and thousands of entries. Now everyone has the ability to become a producer, writer, and actor, why not harness all this free creative talent? But does this mean the end of the ad agency creatives? Probably not, but in the case of user-generated advertising, ad agencies will have to give up creative control. More and more marketers should embrace this trend as the landscape changes. User-generated content means more options, less agency spending, and advertising that actually appeals to your target audience. As more advertising becomes destination content, the lines between advertising and content will be even more blurred and we’ll be seeing many more ads about ads. Ivy Hastings is a Project Manager at Fusionbox, a Denver web design and development company. A graduate of UC Berkeley, Ivy has published many articles about Internet Marketing. She currently sits on the Board of Directors for Arts Street, a local non-profit that teaches at-risk youth the craft and business of the Arts. Article Source: http://EzineArticles.com/?expert=Ivy_Hastings http://EzineArticles.com/?Meta-Advertising&id=428043 sjm marketing loan company payday payday loan cash advance savings account 5000 cash loan cash advance in fishers indiana

By Heather Robinson Are you having trouble choosing the right engagement ring for your girl? If you are reading this, then you are probably one of those guys who do not have the luxury of knowing exactly which ring your woman wants! No problem follow these six steps to engagement ring success! 1.You know more than you think. Choosing an engagement ring often intimidates guys. This shouldn’t be the case. Remember this: You know more than you think. You know her well enough to know that you want to marry her right? All you need to do is tap into those nuances that make a woman a woman! You can do it! 2.Dont ruin the surprise. If you are planning a complete surprise (i.e. she has no idea that there is an impending engagement) try not to drop too many hints! Let’s be honest here. Most guys are not the most subtle when it comes to hint dropping and your newly found curiosity about rings will most certainly ruin the element if surprise. She will catch on! 3.Listen. The first thing you need to do is to listen! More often than not she will let you know what she wants without you having to ask! For instance, next time you are out somewhere be aware of her reactions to other people’s rings. Girls often say what they feel! She will likely comment on rings that she likes as well as those that she doesn’t like. Listen for comments like “Look at her ring. It is beautiful” or “Do you see the ring on her finger? It is so pretty, but I think it would look better if it was a Princess cut diamond”. Take in all of these hints. They can be very helpful in your endeavors to decipher the ring mystery. 4.Know her style! Is she a simple T-shirt and jeans kind of girl or is she the typical girly girl? Some girls like simple, classic things. A ring with a solitaire diamond may be the ring for her. Other girls like detail. In this case, a ring with baguettes or band detail may be the best choice! She may even like a diamond set in an antique setting. Think about who she is! Dont forget about color. Does she like gold or silver colored jewelry? Do not buy a gold ring for her if she wears only silver colored jewelry. It won’t match what she already has! 5. Open your eyes. Check out the jewelry that she wears now or the pieces she has bought for herself lately. This will give you a good idea as to the style of ring that she leans towards. You will also learn her ring size this way! Okay, you have done all of this and still have no idea! What now? 6.Enlist Help! Ask someone you TRUST!!! You must be confident that they will not spoil the surprise by spilling the beans! Ask her mother or a good friend perhaps. Tell them that you need their help finding out what type of ring you should buy. Also, tell them to do so without letting her know what is about to happen! They may already know what she wants. It is possible that she has talked about rings with her mom and/or friend before. Who ever said girl talk would never benefit the men in our lives??? It is important that you take your time. Make sure you are absolutely confident that you have figured it out before you buy the ring. What could be better than popping the question with a ring that you know she will love? For more great wedding planning ideas visit http://www.wedding-planning-resource.com The Ultimate Guide to Weddings and Wedding Planning. Get your Free Wedding Planning Checklists and Cost Saving Tips now! Article Source: http://EzineArticles.com/?expert=Heather_Robinson http://EzineArticles.com/?6-Steps-for-Choosing-the-Perfect-Engagement-Ring:-Tips-for-Guys&id=414640 instant guaranteed personal loan fha loan application online cash loans buy generator money personal loans low credit score